The advantages of using alternative energies


Embracing the Feminine in the Workplace

Bang! Bang! My shiny metal cap gunpeople and process and relationship and
sounded as I fired at the imaginaryconnection," writes Matthew Gilbert in
tribe of Indians invading my suburbanhis book Communications Miracles at
Atlanta backyard. Two houses down theWork.
street, my childhood friend ShellyA more feminine way of communicating is
cuddled her brand new "Chatty Cathy"being embraced in today's workplace.
baby doll.According to Gilbert, a feminine
Growing up in the 50s, our roles werecommunication and interaction style
clear: women gather and nest, and menincludes being:
hunt and fight. I was sure that one dayMore process-oriented; more patient; and
I would go into business, and Shellymore likely to see "shades of gray."
would be a stay-at-home mom. TwentyMore collaborative; less turf conscious;
years later, Shelly and I were both inseeking the "win-win."
business; I was working in a publicGood listeners, facilitators, and
relations agency, and Shelly had landedcoaches.
a terrific job in a large accountingOpen, sensitive, emotional, and
firm.empathetic.
It was the 80s, and to succeed inWilling to admit mistakes and express
business, Shelly had to dress and actconcern and/or sympathy.
like a man. Shelly did well in business,Business is increasingly rewarding
but at a cost. She had to mask much ofemployees for people skills as much as
her femininity.business skills. The reasons are simple:
When Shelly's daughter enters thenot only is the rising number of women
business world three years from now, shein business influencing company
will find a much different workingcommunication, so is the marketplace. As
environment than her mother. Business isthe competition for the most skilled
increasingly embracing those attributesemployees intensifies, smart companies
historically attributed to women.are realizing the importance of
Hierarchy is being slowly replaced byinterpersonal skills in attracting and
teamwork, goals are balanced withretaining employees. In the future, only
process, and relationships are beingthose companies that reward such
valued as much as transitions. Femininecommunication skills as empathy,
energy is slowly forcing masculineauthenticity, vulnerability, and mutual
extremes toward the middle.empowerment will survive and thrive.
The image of business today is beingEmbracing the Feminine in the Workplace
altered, says futurist Faith Popcorn in-- Add Two
her 1996 bestselling book Clicking.The rising trend of "FemaleThink"
"(Business will be) no longer seen as adoesn't mean men need to be more like
war to be won by trouncing thewomen. If that were to happen, we would
competition, but viewed as a complicatedbe no better off than we were in the 80s
mosaic to be developed, one relationshipwhen many women felt they had to act
at a time."like men in order to compete in
In her book, Popcorn identifies a risingbusiness. Instead, business is
trend for solving business andchallenging both men and women to seek a
relational problems with "femininestronger balance between inner masculine
attributes" such as consensus building,and feminine energies.
sensitivity, and intuition.Businesswomen may benefit from training
Embracing the Feminine in the Workplacein strategic planning and selling
-- Add Oneskills, while men in business may
She calls this new trend "FemaleThink"benefit from training in such skills as
but is quick to point out it is notlistening, sensitivity to interpersonal
gender specific. FemaleThink may comedifferences, and giving and receiving
more naturally to women, but men canconstructive feedback.
master it as well.Corporate cultures must blend the
Already, studies are showing that womenfeminine with the masculine. Decisions
managers are outperforming men in themust be made, but process must be
workplace (Business Week, November 20,respected. Connection must be as valued
2000). "In fact, it's becoming evidentas much as competition. Leadership
that the most valuable skills one canskills must be complemented by consensus
have in twenty-first century businessbuilding, and men and women must learn
are those that women have historicallyto respect each others' styles and learn
possessed, those having to do withfrom one another.



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