| Most business owners fully understand that not | | | | ad or a site about parenting for your ad promoting |
| advertising is the surest way to kill your | | | | your potty training book.Many text link and pay per |
| business.However they are also bombarded by so | | | | click advertising vendors also offer the option of |
| much information and so many choices they quickly | | | | banner ads. Similarly many ezine and newsletter |
| lose track of what options are available to them.There | | | | publishers sell space on their sites.~~ Sell Your |
| are a number of cheap and easy online advertising | | | | Knowledge ~~These next five advertising methods |
| options available to you.1. Ezine AdvertisingEzine | | | | are all free or relatively inexpensive because you are |
| advertising is one of the best ways to reach your | | | | trading something of value -- your knowledge and |
| future customers because it is often inexpensive and | | | | expertise -- in return for advertising.6. Publish a |
| flexible as well as offering you the option to match the | | | | NewsletterCreating your own regular newsletter or |
| ezine audience with your product and ad. It also often | | | | ezine offers you all the advantages of ezine |
| offers a double benefit--your initial ad plus longevity in | | | | advertising and email marketing offered above.7. |
| the ezine archives.2. Text LinksThis simple tool is often | | | | Publish a Blog and RSS FeedWhile publishing a |
| overlooked by many. It is simply one of the least | | | | newsletter or ezine isn't that difficult it is much easier to |
| expensive and yet most powerful advertising option | | | | create a blog and make its content available via RSS |
| available. You can often buy text links for under $10 | | | | feed. This can offer you the benefits of regularly |
| and the link will not only promote the specific site or | | | | updated material for your web site which will be |
| page you choose but also connect it with the specific | | | | attractive to visitors and search engines alike. It will also |
| key words that will benefit you the most.Text links also | | | | help establish you as an expert in your field.I personally |
| provide a double bonus. You can attract immediate | | | | like using WordPress on your own site but many web |
| traffic from the host site as well as achieve better | | | | hosts now offer blogging services and there are many |
| search engine ranking which will further increase | | | | free blogging sites around where you can create a |
| traffic.3. Pay per click advertisingJust like it sounds pay | | | | blog on their site.8. Write ArticlesTake some of the |
| per click advertising is simply paying for specifically | | | | material you have generated for your newsletter and |
| targeted traffic. You can monitor and control these | | | | or blog and share it with others. Make it available in one |
| advertising programs very closely and tweak your ad | | | | of the many free content directories available on the |
| copy and the key words that you are sponsoring. This | | | | web. This not only helps to establish your credibility but |
| can be a very expensive option but doesn't have to | | | | the contact info you provide in your resource box |
| be if you plan carefully and watch closely.4. Email | | | | (which will run every time someone else publishes your |
| marketingDespite ever-increasing vigilant attempts to | | | | material) will bring in both direct traffic as well as |
| stop spam, we all know that email marketing is still alive | | | | search engine attention.9. Create an EbookOnce you |
| and well. While it is foolish in the extreme to risk your | | | | have enough material generated from your newsletter |
| business, web host, or internet connection, by sending | | | | and blog then you can package it into a convenient |
| out spam you can still use email marketing as a way | | | | Ebook and give it away. Make sure to collect names |
| to reach out and touch your customers and your | | | | and email addresses and offer a coupon or discount |
| future customers.You just need to make sure that no | | | | to bring people back to your site!10. Post in ForumsIf |
| one receives mail except the people who ask for it. | | | | you have the time you should start your own forum |
| People are still willing to sign up for mailing | | | | but even if you only have a few minutes a week to |
| lists--especially if you have something to offer them in | | | | spare for this effort then it can be well worth the |
| return for sharing their email address. Sponsor a | | | | effort. Don't offer blatant spam posts but find a forum |
| contest; give away an article, ebook, or tutorial; or offer | | | | where you have something to offer. Make sure that |
| a discount and you will have people sign up | | | | you include an appropriate url and description for your |
| willingly.Then if you don't abuse the mailing list you will | | | | forum signature and you will attract the double benefit |
| have the opportunity to reach them again and again!5. | | | | of traffic and search engine attention!No successful |
| Banner AdsBanner ads have a bad reputation. In part | | | | advertising campaign embraces one single method of |
| because of the proliferation of banner farms that killed | | | | advertising and no single method of advertising works |
| all the banner swap programs (or at least made them | | | | for everyone. Advertising cannot be treated as a |
| completely ineffectual). Also we all have memories of | | | | one-size-fits all proposition. However you know what |
| those hideous banners flashing across the top of so | | | | your business needs and can offer--mix and match |
| many web sites.Banners have come along way since | | | | methods and make sure to track your results--to |
| then and a cleverly designed banner can be a real | | | | optimize your choices.Deanna Mascle considers |
| asset to any advertising campaign. Also don't forget | | | | herself a Renaissance Woman Online. She established |
| that you don't have to use one of those big giant | | | | her presence on the net in 1999 with her first web |
| banners that span the width of the screen. You can | | | | sites and ezines. Today she publishes 4 Ezines and 3 |
| use smaller simple ads that can fit easily into the | | | | newsletters, maintains more web sites than she likes |
| sidebar or special box on a web site so they can suit | | | | to admit, and operates four internet enterprises. Read |
| the design and work more effectively.It is also | | | | her free tutorial "7 Steps To Establish Your |
| important that you pay close attention to what sites | | | | Epresence" and the full version of this article at You |
| you will choose for displaying your banner. IE. A site | | | | can learn about more advertising opportunities online |
| about web development for your web hosting service | | | | by joining her Ad Club. |