| Whenever you begin a new business, marketing, or | | | | information gathered from millions of different web |
| advertising campaign, it is important to gather all the | | | | sites. When people write content for SEO, they are |
| information. SEO is an essential part of marketing, as | | | | writing for people, but through these spiders as a |
| the Internet is the most efficient way to contact people | | | | messenger or third party. |
| from all over the globe. Here are a few basic terms | | | | - Adsense: A Google marketing technique in which you |
| you will come across as you learn more information | | | | place ads on your site, around various links, or on other |
| about the world of SEM. | | | | public sites around your content. Pay per click is |
| - SEO (Search Engine Optimizing): This refers to the | | | | commonly implemented and any profits are shared |
| practice of trying to optimize your page rank for the | | | | with Google. You can embed hyperlinks in text, |
| search engine. | | | | graphics or videos. A common way to use Adsense is |
| - SEM (Search Engine Marketing): Basically refers to all | | | | to embed advertisements in videosharing programs |
| the SE techniques and practices generally undertaken | | | | such as on In order for this to work, it is important to |
| by businesses. | | | | have decent videos, so you might want to learn more |
| - Keywords: Carefully chosen words to represent | | | | about video production in San Diego, or in a town near |
| your page to the search engine, as well as to users of | | | | you. |
| all different sites. These are generally short terms that | | | | - Adwords: This is a much more complicated |
| are often typed into the search engine, with high | | | | campaign regarding the value of various keywords in |
| results. | | | | search results, and which words to choose for your |
| - Long Tail Keywords: These are more specific, longer | | | | particular site’s content. |
| phrases that target users and consumers online. While | | | | - Analytics: If you’re really serious about your blog |
| these phrases are search for much less frequently | | | | or website, you might want to spend some time with |
| than their shorter counterparts, if you use these | | | | an analytics program. You can find free programs |
| keywords on your site, you are likely to get very high | | | | online such as Google or Yahoo that will show you the |
| rankings for these less competitive terms. | | | | most popular links on your page, and where to |
| - Back Links/Inbound Links: This simply refers to the | | | | optimize your site. |
| hyperlinks that are found on your other sites, but link | | | | - Conversions: This simply refers to the occasion when |
| back to your site. | | | | a website user completes an action on your website. |
| - Spiders: These “crawlers” literally crawl all over | | | | This could be making a purchase, filling out a form, or |
| the web in a matter of seconds and return with | | | | even providing an email address. |