| You’ve probably heard of pay-per-click before. It is | | | | competition. Build a base of these low-cost keywords. |
| usually abbreviated as PPC and it is an internet | | | | 30 or more are best for getting the most out of your |
| advertising model that involves advertisers paying their | | | | pay-per-click costs. |
| host sites only when their advertisements are clicked. | | | | 3. Insert keywords in ad titles and descriptions |
| Content sites usually charge a set amount per click. | | | | Once you have your 30 or more keywords chose, |
| For search engines, advertisers bid for keywords and | | | | make 6 to 7 unique ads and put 3 to 4 of your chosen |
| phrases that are relevant to their target market. The | | | | keywords in each of them, like Houston, TX SEO. Use |
| following five tips will help you set up a successful | | | | the keywords in your ad titles and descriptions to |
| PPC advertising campaign, so that you reach the | | | | increase your click through rate by about 40%. |
| widest audience in a way that doesn’t break your | | | | 4. Have a professional URL |
| wallet. | | | | If potential buyers click on an ad and land on a page |
| 1. Have unique landing pages | | | | that looks like an affiliate link, chances are higher that |
| Unique landing pages are immensely important in the | | | | they’ll click out of the site without buying anything. |
| world of PPC advertisement, especially if you’re | | | | That’s why it’s crucial that you invest in a |
| promoting an affiliate product. On each landing page, | | | | professional URL. Pick one that contains plenty of |
| include consumer reviews of whatever product or | | | | keywords and describes the products and/or services |
| products you’re advertising, as these increase | | | | you’re selling. |
| sales by 50% or more. | | | | 5. Stick to your budget |
| 2. Bid on cheap, relevant keywords and phrases | | | | Sticking to the budget is essential to coming out on top |
| This applies when you’re doing PPC on search | | | | with a PPC campaign. Calculate how much you’re |
| engines. Do a bit of research into your target market | | | | making per sale and what percentage of visitors is |
| and find key words and phrases that are relevant and | | | | likely to buy your product. Compare these numbers |
| descriptive of your product and that are low-cost, as | | | | with your cost per click and set a limit of about .08 to |
| these will often be the keywords with the least | | | | .10 cents. |