| In search engine optimization (SEO), page ranking is | | | | engine to rank your site. If you have nothing to |
| very important for your campaign. Here are eight SEO | | | | evaluate and you will be ranked low in the search. |
| Dos and Don’ts you will want to fallow in order to | | | | 6. Don’t use complicated toolbars and menus. |
| insure a high page rank for your site. | | | | Search engines cannot navigate a toolbar or menu like |
| 1. Do use specific and relevant keywords and | | | | a human can, so if you do have complicated toolbars |
| keyword phrases. | | | | and menus, you should also have a site map. |
| 2. Don’t overuse your keywords or use them out | | | | 7. Don’t create a Flash animation or image based |
| of context. Search engines can actually tell if a | | | | site with little to no text. Though animations and images |
| keyword is used out of context and will rank you low | | | | are eye catching, search engines cannot read them. |
| in a search. | | | | Therefore, if you use animations or images, make sure |
| 3. Do use content specific titles. Make sure your | | | | you also have plenty of textual content for a search |
| content titles are specific and relevant to your | | | | engine can read and rank. |
| products or services and they properly identify your | | | | 8. Do constantly update with new content. For help |
| keyword or keyword phrases. | | | | with content, contact a Houston SEO service to assist |
| 4. Don’t link from low ranked sites. Rankings have | | | | you. A site that isn’t updated or changed regularly |
| a lot to do with how many times you are linked; | | | | will not be evaluated by a search engine. A good |
| however, linking from poor quality websites, ones that | | | | strategy to keep your site updated with new textual |
| are ranked low or discredited, can actually hurt your | | | | content is to create a blog or a forum. Update with |
| rankings. That is why it is always important to link from | | | | business bulletins, product or service information, or |
| reputable websites with high rankings. | | | | industry news. |
| 5. Do have a lot of textual content. Search engines | | | | If you follow these eight Dos and Don’ts, you will |
| need textual content in order to rank relevance. | | | | insure you have a high page rank. |
| Therefore, you must have text in order for a search | | | | |