| You say you haven't got a niche, you sell to | | | | Not everyone wants a truck, but you really prefer to |
| everyone.... Ummm not possible. The idea that you can | | | | sell trucks, and almost everyone who comes to your |
| sell whatever product to everyone is shallow and | | | | lot is looking for a Ford Truck. Your specific model |
| ineffective, everyone simply won't buy the same | | | | type would be Ford Trucks. |
| products. | | | | 4. Determine the size or style you sell. |
| In almost any field of interest, there's the general topic | | | | Four door Ford Trucks with mountain travel capabilities |
| and then there's a narrower field of interest described | | | | describes a specific type and style. Four by four |
| best with what is commonly known as "long tail | | | | extended cab, full size trucks is a long tail phrase. |
| keyword phrases" among internet content providers. | | | | 5. Find your buying client and you'll know the niche you |
| Once you narrow down your niche with a long tail | | | | serve. |
| keyword phrase, you've found one means of | | | | If you're selling full size trucks with four wheel drive |
| identifying your specific niche. | | | | capabilities and extended cabs, you're talking about |
| 1. Identify your top field of interest. | | | | family oriented outdoorsmen who like mountain travel. |
| For instance, you're selling cars. If there's twenty car | | | | That would be a specific niche of people. Narrowing |
| dealers in town, then there must be more than one | | | | this niche to a financial sector would be even easier |
| kind of car. But your first field of interest will be "cars." | | | | with finance information. |
| 2. Identify the kind of field, you're in. | | | | Developing your niche with this information is one of |
| Name brand? Perhaps you sell cars, and you | | | | the easiest methods of identifying a specific targeted |
| specialize in Ford cars. Then you've got a two word | | | | niche. When you begin to market to that specific niche, |
| phrase describing what you sell: Ford cars. | | | | your business will grow simply because people will find |
| 3. Identify the specific model type. | | | | what they're looking for. |