| Women have always been the main target in the art | | | | - Women don’t like to wear men’s clothes. |
| of fashion design for their different body types, their | | | | Everyone has a different body type and things that |
| love of fashion and their willingness to spend money to | | | | look good and feel good on one person may not |
| make themselves look good. So why should golf | | | | compliment another. Designers are realizing that |
| clothing and fashion be any different? With droves | | | | women want to look and feel good while they’re |
| of women coming on to the scene in the world of golf | | | | out on the course and there are ways to support that |
| there is more demand than ever for something | | | | want. They can still design clothing that respects the |
| different, new and exciting in golf clothing and | | | | tradition of the sport but also compliments a |
| accessories. | | | | woman’s silhouette. |
| Golf was designed for men and has earned the | | | | - They crave individual style that fits their body type |
| reputation over time as a wealthy country club sport | | | | and makes them feel good. Not all women are built the |
| supporting an old boy’s club mentality. Stiff polo | | | | same and they don’t want to wear clothing that is ill |
| shirts, baggy shorts and pleated pants have been a | | | | fitting. |
| staple in men’s golf fashion and it seems the trend | | | | - They don’t mind spending the money to make |
| has followed the women. But with more and more | | | | that happen. Women are at the forefront of fashion |
| women having successes on the links the landscape is | | | | design and always have been. More so than their |
| starting to look a little different. Fashion designers are | | | | male counterparts they are willing to spend money on |
| starting to respond to the demand for better fitting and | | | | ladies golf jackets that make them feel and look |
| more exciting clothing to compliment a woman’s | | | | good. As long as women have access to money, |
| figure while allowing her to play a sport. | | | | there will be a market for golf clothing design. |
| Why golf fashion is changing | | | | |