| Whenever you create a website with good SEO | | | | 3. If you ever need to alter your domain name, or |
| rankings, you will probably do whatever it takes to | | | | update your URL, by neglecting to redirect the old site |
| keep it that way. If you hire an SEO company to | | | | to the new site, your guests could find themselves lost |
| maintain your rankings, or do it yourself, you are likely in | | | | on a 404 Error page, or other error site that catches |
| pretty good shape. Unfortunately, if you revamp your | | | | your traffic. |
| site, there are ways other than neglect to lose those | | | | 4. If your website is growing, chances are that it was |
| rankings. | | | | already relatively well established with good SEO |
| As your company grows and changes, you might | | | | rankings. These alterations may lose those rankings |
| have to update your website, add pages, or alter the | | | | unless you do a 301 Redirect for your sites. |
| URL. If you do any of the following things, it is essential | | | | Many people use a temporary/found (302) or |
| that you use a 301 redirect to keep your traffic. | | | | permanent (301) redirect to avoid confusion or |
| 1. If you have essentially the same content on more | | | | penalties associated with other status codes. There |
| than one site, search engines will index both pages, and | | | | are quite a few different types of redirect pages, but |
| penalize your rankings as scams. This often happens if | | | | the 301 Redirect is the best for SEO rankings. |
| you try to use a meta-redirect. | | | | You can easily undertake this task on your own unlike |
| 2. People often use ‘www’ sporadically | | | | adding video search optimization, through one of the |
| throughout their web surfing. You want to ensure that | | | | various sources online. If you are not familiar with the |
| whether they use it or not, they are immediately taken | | | | other functions of the file, be sure to avoid changing |
| to your site. You can choose one home site to be the | | | | them, otherwise you might cause damage to your |
| canonical location to reduce the chances of double | | | | web pages. You can redirect individual files, entire sites, |
| indexing as well. | | | | as well as dynamic pages using this method. |