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Article #109: The Business Of Being Green

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Does your business take green IT only cost around £200/year to offset.
seriously? Well it should, because As well as giving you more credibility in
ignoring climate change could cost you today's increasingly enviro-friendly
money and harm your credibility. world, taking a few hours to review your
There are now over 1.1 billion computers carbon footprint can lead to some
in operation worldwide, collectively worthwhile cost savings as well. A simple
producing about one billion tonnes of CO2 example is turning off (or hibernating
through their electricity requirements. if, like me, you hate rebooting and
E-waste is serious headache too with getting back to where you were each
computers, mobile phones and electronic morning) your PC at night. A recent study
gadgets now accounting for 5% of the by Fujitsu estimated that the UK alone
world's garbage ( wastes £123m on electricity powering PCs
But surely small IT companies don't need left on out-of-hours. See for general
to be worrying about that kind of thing? energy-efficiency tips.
Actually, they do - there are solid Virtually greener
reasons why all businesses should be Carbon offsetting is all good stuff, but
going greener, and not just because of when it comes to IT power consumption,
the do-gooder's warm fuzzy feelings to be prevention is better than cure. Demand
had! Over 70% of PCs will not be recycled for high-availability, centralised server
when disposed of over the next five resource is growing relentlessly, and
years, and globally we will dispose of high-density computing uses a lot of
512 million. We are now legally obliged energy. Even a base-spec 1U rackmount
to dispose of PC equipment properly, and server will burn 100-200 Watts
that normally incurs charges. Thankfully continuously, and once you fill a few
there is a free and simple, if underused, racks and add in cooling requirements you
alternative; lots of people in the world are looking at a whopping electricity
are in dire need of our "outdated" bill! With energy prices doubling every
computers, so donate them to the likes of few years datacentres' power consumption
For safety, I would suggest you scrub is fast becoming a major issue for IT
your drives first (try business, and is now the main cost
dban.sourceforge.net). More regulation underlying server hosting.
info at The oddity from our perspective is that
Perhaps more importantly, consumers and the vast bulk of servers in our
businesses are increasingly taking note datacentres idle most of the time, with
of how the products and services they use perhaps 90% never getting close to full
impact the environment. Memset ( became capacity. While many applications are
the UK's first "carbon neutral" Web host best hosted on their own dedicated server
last Summer and that has definitely (better security, for example), few need
helped us win more business, which is the full resource of a modern multi-core,
also probably why so many other dedicated gigahertz machine. That is where
server hosts are following suit. virtualisation comes in; the latest
Carbon offsetting generation of virtual machines, using the
Things like travel, electricity usage and hardware-assisted virtualisation in new
product manufacture have a "carbon AMD and Intel's chips (eg. are
footprint"; the quantity of greenhouse operationally indistinguishable from a
gases directly or indirectly produced as physical server but use 5-20% of the
a result of those activities. Most electricity. The reduced power and
activities are impossible to make 100% hardware costs give you significant
green, but you can offset the effective savings while not costing anything you
carbon impact by investing in carbon actually needed in the first place, and
sequestration projects (eg. planting at the same time you are tackling climate
trees) or in greener power generation change.
facilities (eg. wind farms), thus It can be argued that all such measures
becoming "carbon neutral". are a dribble in the ocean, and some have
Organisations like the CarbonNeutral serious doubts about the efficacy of our
Company ( and the Carbon Trust ( can whole approach to climate change.
guide you through offsetting, and it is However, being more climate-friendly is
neither expensive nor difficult. For not difficult for most IT businesses and
example, an average small office with 10 almost certainly helps, so can you really
staff might have equivalent emissions of afford to ignore the risks, or miss out
20 tonnes CO2/year, which would probably on the benefits of going greener?






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